Can a great brand name make a company successful by itself? Of course not, but can a poor name contribute to the slow and gradual death of a once formidable business… yes. And case in…
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I just finished listening in on a webinar with Paul Gillin, author of the book “The New Influencers.” I have to give credit to any one who has the mental tenacity to tackle the multi-headed…
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Tag lines can make or break a company. Nike’s “Just Do It” is arguably as famous as the company itself. For years, Coca Cola ads extolled “Coke Is It” and later “Coke Adds Life.” I…
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If naming your company or product is driving you half crazy, then in the words of Ann Landers, perhaps it’s time to “seek professional help.” This of course sounds self serving, but it’s also a…
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When Renee Emmett came looking for a business name for her marketing research company, she wanted a professional sounding name — one that highlighted her reputation for truly listening to her clients. The result? Auris…
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When I first moved to the cozy little mountain town of Brevard, NC, I was struck by the incredible beauty of the place, from the Blue Ridge Parkway that weaves through the north part of…
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When Tungsten client Harold Ware came looking for a new name for his business, he knew it needed to work on a number of levels. Having previously retired at age 47 as a multi-millionaire, Harold…
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It started with one client’s wish to reflect her beautiful, bold web designs in her company name. Angela Nielsen had created NIC Media (for Nielsen Internet Consultants) and the name was creating considerable confusion. Not…
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When the accounting firm Decosimo CPA decided to branch into the merger and acquisition business (something they already had substantial experience with) they decided they needed a new name to differentiate themselves. This was an…
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When the Milwaukee Journal Sentinel went looking for a name for their Monster® co-branded web site, they found a number of hurdles… lack of available domain names, trademark issues, etc. With a looming deadline and…
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