When the good folks at Autoweb came looking for a new corporate name that would reflect their dominance in the global data exchange market, they turned to Tungsten Branding. Their recent acquisition of European-based Secorex…
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I wrote in an earlier post about the liquidation of CompUSA, and how descriptive/geographic names can be very limiting in the long run. While CompUSA seems to say “We sell computers in the United States,”…
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Just a reminder that I will be speaking with Seth Godin tomorrow on “The Name Game,” on VoiceAmerica.com on the Business Network at 3:00 pm EST. If you would like to ask Seth a question,…
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If you want to learn how to better brand your business, look no further than the current U.S. presidential race. Early on each candidate, wittingly or unwittingly, staked out certain “turf.” For Barak Obama it…
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Seth Godin, internet marketer extraordinaire, will be our featured guest (Tuesday, March 4th 2008) on “The Name Game,” on the VoiceAmerica.com business channel at 12 noon PST (3pm EST). Join Seth and I as we…
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Sometimes a brand’s strength can become its biggest weakness. Take for example the incredible time share community we belong to outside of Orlando, Florida named Orange Lake. It was created by the same guy who…
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What better way to start the year than to reposition and rebrand your company and/or products to capture more growth! And who better to address the issues than marketing experts Al & Laura Ries. Al…
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Make sure to tune into this week’s The Name Game on VoiceAmerica.com. (Tuesdays at 3 p.m. EST, 12 noon PST) I’ll be speaking with Pete Warhurst, President of PODS, a company I named about ten…
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Today was the inaugural edition of the weekly Name Game on the VoiceAmerica.com business channel. This will be a weekly internet radio series that will provide all sorts of company and product naming tips and…
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Since very few branding firms dispense free naming advice, this blog entry should shoot to the top of Google quite easily for that search term. But this is a genuine offer… free business naming help…
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