The good folks at LaunchWizards.com recently interviewed us on effective naming strategies for start up businesses. In it, we cover the numerous naming and branding pitfalls that companies face when creating a new identity. (The most common one of these is the literal/descriptive business name.) Nancy Kieffer, one of the Launch Wizard partners, did an excellent job in dissecting the interview into step-by-step, actionable strategies. If you are in need of overall guidance for your business start up, be sure to stop by LaunchWizards and drop them an email. They can assist with many of the ancillary services which we don’t provide. From their blog…

 ”We cover many aspects of a new business launch and discuss issues like incorporation, website design, commercial real estate, trademarks, suppliers, marketing, finance, databases, and many other topics.”

While our focus remains specific to company naming, identity and brand messaging, Nancy and her crew can provide a broader array of turn key solutions for those needing some small business magic!