Comments on: Is BING the New Thing? Rebranding Microsoft Live Search http://tungstenbranding.com/branding-articles/is-bing-the-new-thing-rebranding-microsoft-live-search/ Company Branding - Brand development for startups, entrepreneurs & professionals Tue, 10 Jan 2012 14:32:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: admin http://tungstenbranding.com/branding-articles/is-bing-the-new-thing-rebranding-microsoft-live-search/#comment-202 admin Tue, 02 Jun 2009 05:13:08 +0000 http://blog.puretungsten.com/is-bing-the-new-thing-rebranding-microsoft-live-search/#comment-202 JP -- Good point. Beating the #1 player is always tough, especially if they (Google) are doing a decent job. The car company Avis actually ran an ad campaign years ago to that effect, telling people they were #2 (compared to Hertz) and therefore, "We try harder at Avis." It turned out to be one of the more famous campaigns but didn't lift Avis to #1. I still think it's going to take both deep pockets (which Microsoft has) as well as a substantially superior user experience to gain any significant share of Google's search. We'll see. JP — Good point. Beating the #1 player is always tough, especially if they (Google) are doing a decent job. The car company Avis actually ran an ad campaign years ago to that effect, telling people they were #2 (compared to Hertz) and therefore, “We try harder at Avis.” It turned out to be one of the more famous campaigns but didn’t lift Avis to #1.

I still think it’s going to take both deep pockets (which Microsoft has) as well as a substantially superior user experience to gain any significant share of Google’s search. We’ll see.

]]> By: JP http://tungstenbranding.com/branding-articles/is-bing-the-new-thing-rebranding-microsoft-live-search/#comment-203 JP Tue, 02 Jun 2009 04:17:33 +0000 http://blog.puretungsten.com/is-bing-the-new-thing-rebranding-microsoft-live-search/#comment-203 Interesting post Phillip. I think Google will always have it over Microsoft in terms of branding. Your Pepsi example seems to be a good one in this case. Microsoft will probably do enough to grab the attention of those looking for a change - like Pepsi drinkers. But i don't know if Bing will be able to penetrate, and more importantly, entrench itself in the market like Google has. Cheers, JP Interesting post Phillip. I think Google will always have it over Microsoft in terms of branding. Your Pepsi example seems to be a good one in this case. Microsoft will probably do enough to grab the attention of those looking for a change – like Pepsi drinkers. But i don’t know if Bing will be able to penetrate, and more importantly, entrench itself in the market like Google has.

Cheers, JP

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