When it comes to putting your best foot forward, you can’t do much better than this high stepping brand name. Sole Society works on so many levels. It contains a hint of it’s industry in the name, “sole,” establishing a toehold in the consumer’s mind. “Society” makes it sounds both inclusive and exclusive. It conveys a sense of community, which is so vital to building an online following. (They currently have nearly 50,000 likes/fans on Facebook.) And the alliteration of the two “S”s makes it just s-o-o-o fun to say. The double entendre of sole/soul also adds to the playfulness.

The tag line is also clever, “Style that’s soley yours,” though I generally try to avoid using the same words from the name in the tag line. It’s best to use a synonym to reinforce the name and not sound repetitive. Their overall design and mission is clear and intuitive. “At Sole Society, we’ve created a personalized shoe membership that makes being a trendsetter effortless and affordable.” Who doesn’t want to be a stylish trendsetter?

Hats off to Sole Society for creating a well heeled brand identity.

About Phillip Davis