Trademarking can be tricky — check out these five tips to help protect your brand identity This article outlines five key principles that business owners should be aware of when it comes to (i) staying…
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The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the…
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When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between…
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4 Strategies for Company Naming Success Corporation names are the cornerstone of corporate branding. They set the mood, tone, and personality of the organization. Typically the corporate name plays a morebackground/supportive role than a consumer-facing…
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How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is…
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The right strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or…
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Remember the good old days when you could curl up on your company home page and wait for customers to drop by? Sure, you may have had to buy a few Google Adwords here and…
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The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored… 1. A company name change should be prompted by…
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When branding a company, the most pressing issues are not always the most important ones. There may be an upcoming trade show, a meeting with potential investors, or a potential trademark conflict. These urgent mandates…
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For start up companies and entrepreneurs looking to launch their new businesses, the question often arises “Do I just need a business name, or do I need branding?” The difference between naming a company and…
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