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Company Naming & Branding


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Company Branding Strategy

How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single… Read More
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Rebranding vs. Repositioning

The right branding strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are… Read More
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Company Brand Names That Rhyme

One of the "stickiest" of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here's a list of creative (and memorable) businesses that have used rhyming in their name, to establish and… Read More
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Naming a Corporation

4 Strategies for Company Naming Success Corporation names form the cornerstone of a company’s brand strategy. They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive… Read More
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Naming a Financial Services Company

Three Branding Strategies for Creating a Solid Corporate Identity When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is… Read More
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Dyson Does It Again!

It used to be that Apple and perhaps 3M owned the mental space for innovation. But Dyson is now joining the pack. Not satisfied to stop with their game changing vacuum cleaner technology, they continue… Read More
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Does Your Brand Have a Voice?

Gone are the days when companies could hide behind a few carefully crafted collateral pieces as their main form of expression. (e.g. “Here, take one of our brochures.”) With the advent of the internet, blogging,… Read More
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Is Your Brand Mobile Ready?

  It seems that every ten to twenty years a game changer emerges in the market place. At first it may seem innocuous, even trendy or “geeky.” For those Gen Y and above, the Internet… Read More
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Build Company Value By Building a Brand

Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply… Read More
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Is Your Company Identity Killing You?

Central to the business of naming and branding is the core issue of identity. And never has this issue been more relevant than in the past several months. Most of the time we give our… Read More
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How to Brand Your Business Like the Pros!

Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how… Read More
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Branding Your Book Series

When Kathy Gruhn came to us for a name for her child development program, we wanted something that could serve as a long term brand. The result was My Baby Compass, a comprehensive guide for… Read More
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Is Your Brand Promise Too Big?

Driving home the other day I noticed an approaching billboard with a striking statement… “BELIEVE IN Something BETTER.” The letters were all caps except for the word “something” which was underscored for added emphasis.  Intrigued,… Read More
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Is Your Brand Adapting or Surviving?

Over the past year, I’ve witnessed a gradual course change among successful entrepreneurs and business owners. While the initial response to the economic slowdown was a universal “hunker down” mentality, it now appears to be… Read More

Succeeding in the '09 Economy

In dealing with business owners worldwide this past year, one trend stands out sharply. The successful firms are ones moving forward, but doing so prudently. Rather than shuttering the windows and drawing the shades they’ve… Read More
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Naming A Company Is Child’s Play

If you’ve tried your hand at creating a new company name, you may have found it a bit daunting — brainstorming hundreds of ideas, developing a meaningful brand message, obtaining the matching .com domain, passing… Read More
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Houston, We Have A Naming Problem!

The amazing story just broke today that “astronomers at NASA and the Lawrence Livermore National Laboratory used direct-imaging techniques to capture pictures of newly discovered planets orbiting stars outside our solar system.” The names of… Read More
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A “Moving” Example of A New Product Name

Tungsten Branding recently completed a product naming assignment for Cerona Networks, a provider of spectrally efficient satellite network solutions. That is to say they know how to connect a lot of people, quickly and effectively.… Read More