Naming A Medical Company

By Phil Davis | Aug 11, 2017 | 0 Comments
naming branding medical company

Naming a Medical Company Published August 11, 2017 Phillip Davis President/CEOTungsten Branding Naming a Medical Company Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own brand identity. Every new medical brand compresses the available “white space,” creating even…

You have a company name, but do you have a brand story?

By Phil Davis | Feb 9, 2017 | 0 Comments
company brand story

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if you cannot get past the initial introduction, the “hello” portion of your brand message. A clever name is great, but if you cannot follow that name with a natural segue into a deeper story, the conversation will falter or completely stop.

Trademark Basics When Naming a Company

By Phil Davis | Sep 1, 2015 | 0 Comments
Trademark Basics For Company Naming

Trademark Basics When Naming a Company Published Sept 1, 2015 How to Avoid Potential TM Issues When Naming and Branding Your Business by David Lizerbram – Guest Columnist Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names…

Is your company brand stuck in first gear?

By Phil Davis | Jul 23, 2015 | 0 Comments

Is your company brand stuck in first gear? Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Creating company brand names that keep you moving forward When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is often a result…

Why Company Abbreviations Often Spell Trouble

By Phil Davis | Jul 23, 2015 | 0 Comments
Why Company Abbreviations Often Spell Trouble

Why Company Abbreviations Often Spell Trouble Published July 23, 2015 Phillip Davis President/CEOTungsten Branding When it comes to naming a company, abbreviations don’t say much One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally and figuratively a short cut.…

The Company Naming Process – Finding Your Key Ingredients

By Phil Davis | Jan 7, 2015 | 1 Comment

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

Scoring the Perfect Brand Name

By Phil Davis | Dec 19, 2014 | 0 Comments

Scoring the Perfect Brand Name Published December 19, 2014 Phillip Davis President/CEOTungsten Branding How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform,…

Building the Best Company Branding Strategy

By Phil Davis | Mar 12, 2014 | 0 Comments

Building the Best Company Branding Strategy Published March 12, 2014 Phillip Davis President/CEOTungsten Branding How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed…

Naming Your New Business — Five Steps to Branding Your Startup

By Phil Davis | Mar 1, 2013 | 4 Comments

Naming Your New Business — Five Steps to Branding Your Startup Published March 1, 2013 Phillip Davis President/CEOTungsten Branding Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough…

Company Naming vs. Company Branding

By Phil Davis | Feb 18, 2013 | 0 Comments

The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.

Brands Gone Wild — Why Animals, Bugs & Beasts Make for Great Brand Names

By Phil Davis | Jan 31, 2013 | 2 Comments

Brands Gone Wild — Why Animals, Bugs & Beasts Make for Great Brand Names Published January 31, 2013 Let’s face it… when it comes to creating a company or product brand name, it’s a real jungle out there. With thousands of new businesses starting each day, stand out brand names can seem like a vanishing species.…

Changing Your Company Name — Five Steps to Rebranding Your Business

By Phil Davis | Jan 20, 2013 | 0 Comments

Changing your company name requires careful consideration and planning to achieve a successful outcome.

Rebranding vs. Repositioning

By Phil Davis | Dec 20, 2012 | 0 Comments

Rebranding vs. Repositioning Published December 20, 2012 Phillip Davis President/CEOTungsten Branding The right branding strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a…

Company Brand Names That Rhyme

By Phil Davis | Oct 15, 2012 | 0 Comments

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

4 Smart Reasons for Changing Your Company Name

By Phil Davis | Jun 8, 2012 | 0 Comments

Four Good Reasons for Changing Your Company Name Published June 8, 2012 Phillip Davis President/CEOTungsten Branding The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased?…

The Three Keys to High-Growth Branding

By Phil Davis | May 1, 2012 | 0 Comments

The Three Keys to High-Growth Branding Published May 1, 2012 Phillip Davis President/CEOTungsten Branding How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why…

How Much Does It Cost To Name A Company?

By Phil Davis | Apr 29, 2012 | 0 Comments

Trying to name a company is no simple task. But with the right budget, expert help is available.

Naming a Corporation

By Phil Davis | Apr 7, 2012 | 0 Comments

Naming a Corporation Published April 7, 2012 Phillip Davis President/CEOTungsten Branding 4 Strategies for Company Naming Success Corporation names form the cornerstone of a company’s brand strategy. They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive role than a consumer-facing service or product name. For example,…

Before Branding Your Company, Determine Your Position

By Phil Davis | Mar 9, 2012 | 0 Comments

Knowing what position your company occupies in your industry will help differentiate your from your competitors

Naming a Financial Services Company

By Phil Davis | Mar 8, 2012 | 2 Comments

Naming a Financial Services Company Published March 8, 2012 Phillip Davis President/CEOTungsten Branding Three Branding Strategies for Creating a Solid Corporate Identity When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line…