The right strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or…
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When branding a company, the most pressing issues are not always the most important ones. There may be an upcoming trade show, a meeting with potential investors, or a potential trademark conflict. These urgent mandates…
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Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future plans and…
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One of the most common mistakes in company branding occurs when business owners tie their corporate identity to cyclical products and services vs. their key strengths and attributes. In other words, they become famous for…
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Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a…
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