Brand Positioning: Own a clear space in your customer's mind

DEFINE, DISCOVER & DIFFERENTIATE
A BRIGHT APPROACH TO COMPANY BRANDING

Brand Messaging & Positioning

Many companies start off in one market segment, only to outgrow it and expand in new directions. Other businesses become so product-identified, they have difficulty marketing new products and services. This type of brand confusion can be costly in terms of time, money and marketing efforts. By redefining and refocusing on your core strengths, you can position your company to clearly communicate your brand message.

If your brand message or strategy seems outdated or inconsistent, give us a call at 828.877.2699, or fill out our contact form, and we’ll provide a needs assessment with clear options for moving you forward.

Tungsten has helped to position and reposition a number of companies nationwide. Here are a few examples.

BRAND IMPLEMENTATION SERVICES
  • Brand discovery meeting
  • Review of all current messaging
  • Mapping of competitive messaging
  • Identification of company strengths/attributes
  • Distillation and prioritization of strengths/attributes
  • Determination of best industry descriptor
  • Determination of “pivot point” or unifying theme
  • Summary/positioning strategies
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