Posts by Phil Davis

Rebranding vs. Repositioning

Rebranding vs. Repositioning Published December 20, 2012 Phillip Davis President/CEOTungsten Branding The right branding strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a…

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Company Brand Names That Rhyme

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

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4 Smart Reasons for Changing Your Company Name

Four Good Reasons for Changing Your Company Name Published June 8, 2012 Phillip Davis President/CEOTungsten Branding The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased?…

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The Three Keys to High-Growth Branding

The Three Keys to High-Growth Branding Published May 1, 2012 Phillip Davis President/CEOTungsten Branding How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why…

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Naming a Corporation

Naming a Corporation Published April 7, 2012 Phillip Davis President/CEOTungsten Branding 4 Strategies for Company Naming Success Corporation names form the cornerstone of a company’s brand strategy. They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive role than a consumer-facing service or product name. For example,…

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Naming a Financial Services Company

Naming a Financial Services Company Published March 8, 2012 Phillip Davis President/CEOTungsten Branding Three Branding Strategies for Creating a Solid Corporate Identity When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line…

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5 Trademark Tips for Branding Your Company

5 Trademark Tips for Branding Your Company Published February 28, 2012 Phillip Davis President/CEOTungsten Branding Trademarking can be tricky — check out these five tips to help protect your brand identity This article outlines five key principles that business owners should be aware of when it comes to (i) staying out of trouble for trademark infringement,…

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