Posts by Phil Davis

Trademark Basics When Naming a Company

Trademark Basics When Naming a Company Published Sept 1, 2015 How to Avoid Potential TM Issues When Naming and Branding Your Business by David Lizerbram – Guest Columnist Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names…

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Is your company brand stuck in first gear?

Is your company brand stuck in first gear? Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Creating company brand names that keep you moving forward When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is often a result…

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Why Company Abbreviations Often Spell Trouble

Why Company Abbreviations Often Spell Trouble Published July 23, 2015 Phillip Davis President/CEOTungsten Branding When it comes to naming a company, abbreviations don’t say much One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally and figuratively a short cut.…

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The Company Naming Process – Finding Your Key Ingredients

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

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Scoring the Perfect Brand Name

Scoring the Perfect Brand Name Published December 19, 2014 Phillip Davis President/CEOTungsten Branding How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform,…

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Building the Best Company Branding Strategy

Building the Best Company Branding Strategy Published March 12, 2014 Phillip Davis President/CEOTungsten Branding How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed…

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Naming Your New Business — Five Steps to Branding Your Startup

Naming Your New Business — Five Steps to Branding Your Startup Published March 1, 2013 Phillip Davis President/CEOTungsten Branding Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough…

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