Posts by Phil Davis

Naming a StartUp Company in 5 Easy Steps

At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?” For some, the business name is an afterthought, like putting the wrapping on a present, the final touches on the actual package of goods and services. For others it’s a life and death decision that will determine the success or failure of the endeavor. The truth typically falls in the middle…

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Episode 003: The 4 ‘C’s of Brilliant Branding

Episode 003: The 4 ‘C’s of Brilliant Branding If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company’s brand outshine the competition. To succeed with brilliance, great brands…

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Finding Your Brand’s True Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud the very purpose or reason that inspired you to start your company in the first place! Without a guiding light, a central reference point, the company’s direction shifts to chasing opportunities vs. building a powerful, sustainable brand…

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Episode 002: Discover Your Pivot Point and Empower Your Brand

Episode 002: Discover Your Pivot Point and Empower Your Brand What’s at the “core” of Apple? Computers? Or innovation? This week’s episode explores what we call your brand’s “Pivot Point,” the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open…

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Episode 001: What is company branding? The good, the bad, the brilliant.

Episode 001: What is company branding? The good, the bad, the brilliant. Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we’ll discuss… The difference between branding and fame (they are not the same!) The…

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Naming A Medical Company

Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own brand identity. Every new medical brand compresses the available “white space,” creating even more challenges. To succeed in naming and branding your medical practice or business, keep these five naming tips in mind…

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You have a company name, but do you have a brand story?

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if you cannot get past the initial introduction, the “hello” portion of your brand message. A clever name is great, but if you cannot follow that name with a natural segue into a deeper story, the conversation will falter or completely stop…

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Trademark Basics When Naming a Company

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names for your products and services, and even slogans or tag lines. However, not all trademarks are created alike…

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