Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish…
The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.
Let’s face it… when it comes to creating a company or product brand name, it’s a real jungle out there. With thousands of new businesses starting each day, stand out brand names can seem like a vanishing species. A number of successful firms have turned to animal names to give their brands a more human…
Changing your company name requires careful consideration and planning to achieve a successful outcome.
The right strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire…
One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!
The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased? And what about current customers – will they become confused or think something is wrong?…
How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In…
Trying to name a company is no simple task. But with the right budget, expert help is available.
The prefix “Tru” conveys honesty, authenticity, and reliability. Strata has the meaning of a new level, as well as the prefix of “strategy” and “strategic,” while also having the sound of “data” without stating it. Domain TruStrata.com Trademark On a preliminary trademark research on USPTO and Google, TruStrata appeared clear. There may be other variances…