About Tungsten Branding
Our Name. Our Story.
It began with a flash of insight. After seventeen years of running a full service advertising firm in Tampa Bay, Tungsten founder Phil Davis hit on a thought. “Why not create an agency that focuses on brilliant branding so that companies don’t have to compensate with expensive advertising and marketing?” Rather than spending hundreds of thousands in media buys, what if companies were so well named, aligned and branded that the marketing “drag co-efficient” was reduced significantly. In other words, the brand would speak for itself rather than being corrected, explained, and sold to consumers.
The result was Tungsten Branding.
The name comes fromt the filament in the light bulb, the one that Thomas Edison found after searching more than a thousand metals. It’s a unique metal, one that can absorb a lot of energy, and translate that energy into light. And it’s that light that provides insight and clarity. We think that’s a great metaphor for what we do… allowing you to gain a clear understanding of just who you are, what you do and how you do it differently than anyone else. We don’t really “create” brands per se, we develop ones that showcase with your strengths and capabilities. It’s our belief that you are the brand, you hold the vision, and our job is to clarify your company image to best reflect your mission and purpose.
Our Team
The Tungsten Team
Tungsten is comprised of a team of experienced, multi-disciplinary professionals, from linguistic experts to brand strategists. Based in “America’s Coolest Small Town” of Brevard, North Carolina, we hike, bike and visit waterfalls to keep our heads clear.
Phil Davis
Founder / Creative Director
With over twenty five years of naming and branding expertise, Tungsten founder Phil Davis has been quoted in Bloomberg Businessweek, Entrepreneur, Inc.com, Newsday, AllBusiness.com, and other leading business publications. In addition to leading the creative team, Phil is a frequent keynote speaker and blog contributor on the subject of brilliant branding.
Mike McKearin
Project Manager / Web Developer
Mike oversees the look of the brand. His background in web design and retail business management equip him to create clear, compelling visuals that prompt the right responses. As lead project manager, Mike also works to improve the systems and functionality of each part of the client experience, from the initial brand request to the comprehensive client suite.
Jeremy Whitworth
Sales / Business Relations
As Business Relations Manager, Jeremy is one of the first people you will meet here at Tungsten. His extensive background in sales and team management provides him with keen insight and a clear understanding into the specific needs of a client project. Jeremy is adept at analyzing, customizing and presenting client proposals that meet the overall branding criteria.
Ashley McFarland
Visual Designer
Ashley handles the graphic design and logo development duties. Her skills in Adobe Illustrator, Photoshop and InDesign, as well as WordPress and XHTML/CSS enable her to move seamlessly from corporate identity to web development. Ashley possesses an intuitive knack for knowing the look and feel that clients want to express in their company’s brand image.
Jennelle Steins
Project Coordinator
As project coordinator, Jennelle serves a knowledgeable guide throughout the branding process. She’s available to provides answers, arrange client phone conferences, and track the project’s movement to ensure that the timetables are met. Jennelle also assists with the client branding suites, providing access to the each stage of the name development, tag line and logo design.
Dan Hasegawa
Visual Designer
Dan handles the audio/visual aspects of brand development, creating powerful graphics and video elements that compliment and enhance the finished brand project. Dan works extensively with Photoshop and Premiere Pro to deliver high impact imagery that communicates the brand’s core message. His camera of choice is the Canon 7D with an array of mind bending lenses.