Episode 001: What is company branding? The good, the bad, the brilliant.
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your "pivot point," the main driver behind your company. How to avoid the most common company naming and branding mistakes, and how to fix them. How great branding can shine the light on a great product. How great branding can not fix a bad product. Why focus and clarity are the foundations of a great brand. How to spend less time explaining, and more time engaging, your most congruent and rewarding customers For enlightened tips that will create instant insights for better company branding, just clear your schedule and pull up a chair! Soak in the illuminated and brighthearted conversation from the brilliant minds at Tungsten Branding.