Archive for February 2017

You have a company name, but do you have a brand story?

You have a company name, but do you have a brand story? Published February 9, 2017 Phillip Davis President/CEOTungsten Branding Names provide identity, stories provide insight In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if…

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