Archive for July 2015

Is your company brand stuck in first gear?

When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is often a result of very literal, descriptive names that succeeded initially, but then couldn’t make the shift…

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Why Company Abbreviations Often Spell Trouble

One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally and figuratively a short cut. The reason to take this step seems compelling in light of such well known brand names just as GE and IBM. But those examples involve two key luxuries most companies don’t have… decades of time and boatloads of money…

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