Archive for July 2015

Is your company brand stuck in first gear?

Is your company brand stuck in first gear? Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Creating company┬ábrand names that keep you moving forward When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is often a result…

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Why Company Abbreviations Often Spell Trouble

Why Company Abbreviations Often Spell Trouble Published July 23, 2015 Phillip Davis President/CEOTungsten Branding When it comes to naming a company, abbreviations┬ádon’t say much One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally and figuratively a short cut.…

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