Archive for January 2015

The Company Naming Process – Finding Your Key Ingredients

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

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