Archive for April 2012

Naming a Corporation

Naming a Corporation Published¬†April 7, 2012 Phillip Davis President/CEOTungsten Branding 4 Strategies for Company Naming Success Corporation names form the cornerstone of a company’s brand strategy. They set the mood, tone, and personality of the organization. Typically the corporate name serves a more¬†background, or supportive role than a consumer-facing service or product name. For example,…

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