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Monthly Archives: January 2012

Bellwether

Posted on by Ashley

A bellwether is something that foretells good things to come. It’s a key indicator. And Bellwether communities could be that promise of good things to come. The word “bell” is also a very pleasant sounding word, and in Latin based languages, “bell” is the root of “bella” or beauty. The name sounds upscale and sophisticated.…

Teracova

Posted on by jennelle

Tera is synonymous with land, and “cova” has the feel of water, cove, safe harbor, etc. Together they combine to form a warm, welcoming name that invites the listener in, making him or her feel right at home. Teracova also sounds environmentally aware and sensitive to the needs of the land. From the show Terranova…

BorderStone

Posted on by jennelle

This is one of the stronger names, and conveys a sense of solidarity, dependability, and credibility. A border communicates that this is a boundary, or protective edge to the communities. They have a “buffer,” a hedge, a sense of safety to them. And the natural sound and feel of “stone” implies a well earned, well…

ThreeCord

Posted on by jennelle

This biblical reference is about the strength of community, of coming together… “three-fold cord is not quickly broken.” It also has the feeling of being in accord, or in agreement. The brand message could be presented as a three fold approach, builder, developer, home buyer. Or their could be three core principles that guide your…

TapRoot

Posted on by jennelle

The primary root that supports a tree is the tap root. It’s the main source of sustenance. It provides nourishment, stability and strength to the overall plant. In the same way TapRoot communities could be those pillars of strength that help guide, sustain and grow each development in a natural and intuitive manner. TapRootLand.com On…

CoreStone

Posted on by jennelle

This is a tweak on the more common phrase/notion of cornerstone, the foundational footer from which all is aligned and measured. This name has a sense of centrality to it, and focus, and commitment to core principles. As such, it conveys the attributes of dependability, reliability and trust. CoreStoneLand.com On preliminary USPTO search along with…

Teracon

Posted on by jennelle

This name has a cool, corporate, contemporary feel to it. The familiar “tera” captures the growing trend towards environmentally conscious communities. And the corporate sound of con is seen in “construction,” “conference,” “contract,” etc. So it has an established sound and feel to it. Imagine someone saying “I work as a landscape engineer for Teracon.”…

NewStrata

Posted on by jennelle

NewStrata is all about the aspirational call to a higher, better standard of living. New communicates innovation and discovery. Strata speaks to the sky, and loftier ideals. The names captures a sense of advancement and elevation. The marketing lexicon could use words such as “rise,” “elevate,” “climb,” “achieve,” “advance,” “move up,” “attain,” etc. NewStrata.com On…

DayPointe

Posted on by jennelle

DayPointe, with the European “e” ending, conveys a positive, upbeat and forward-looking feel. It’s optimistic in nature, and positions you to speak about “new beginnings,” “the dawn of a new day,” “a fresh start,” etc. It also allows you to use bright imagery, such as the morning sun, daybreak, and sun rises. The exact matching…

MyGuysMoving

Posted on by jennelle

People always take pride in “knowing a guy” who can take care of of this or that. Better still is when “MyGuys” take care of it. When asked “who’s doing your moving?” What’s a more natural response than, “MyGuys are taking care of it!” It’s quickly possessive to the customer and it’s human nature to…