Archive for September 2011

Qwikster: 5 Lessons When Rebranding a Company

Qwikster — Five Lessons When Rebranding a Company Published September 20, 2011 Phillip Davis President/CEOTungsten Branding The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored…   1. A company name change should be prompted by need Most successful rebrands…

Read More