It used to be that Apple and perhaps 3M owned the mental space for innovation. But Dyson is now joining the pack. Not satisfied to stop with their game changing vacuum cleaner technology, they continue to tweak and improve the add on features. The latest and greatest is their Dyson grooming tool. I saw this…
Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy. 1. Establish your company’s core message and values What…
When it comes to putting your best foot forward, you can’t do much better than this high stepping brand name. Sole Society works on so many levels. It contains a hint of it’s industry in the name, “sole,” establishing a toehold in the consumer’s mind. “Society” makes it sounds both inclusive and exclusive. It conveys…