Archive for June 2011

Your Brand Is Your Promise (What Are You Promising?)

Your Brand Is Your Promise (What Are You Promising?) Published June, 5 2011 Phillip Davis President/CEOTungsten Branding When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently mention names like Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with…

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Dyson Does It Again!

Dyson Does It Again! Published June 5, 2011 Phillip Davis President/CEOTungsten Branding It used to be that Apple and perhaps 3M owned the mental space for innovation. But Dyson is now joining the pack. Not satisfied to stop with their game changing vacuum cleaner technology, they continue to tweak and improve the add on features. The…

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The Three Keys to a Successful Brand Strategy

The Three Keys to a Successful Brand Strategy Published June 2, 2011 Phillip Davis President/CEOTungsten Branding Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key…

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Brilliant Brand of the Week — Sole Society

When it comes to putting your best foot forward, you can’t do much better than this high stepping brand name. Sole Society works on so many levels. It contains a hint of it’s industry in the name, “sole,” establishing a toehold in the consumer’s mind. “Society” makes it sounds both inclusive and exclusive. It conveys…

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