Archive for May 2011

Does Your Brand Have a Voice?

Does Your Brand Have a Voice? Published May 24, 2011 Phillip Davis President/CEOTungsten Branding Gone are the days when companies could hide behind a few carefully crafted collateral pieces as their main form of expression. (e.g. “Here, take one of our brochures.”) With the advent of the internet, blogging, YouTube, podcasting and a plethora of social…

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Is Your Brand Mobile Ready?

Is Your Brand Mobile Ready? Published May 11, 2011 Phillip Davis President/CEOTungsten Branding It seems that every ten to twenty years a game changer emerges in the market place. At first it may seem innocuous, even trendy or “geeky.” For those Gen Y and above, the Internet went from novelty to center stage in a matter…

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