Archive for November 2010

Branding Strategy: Do You Have a Handle on Your Company Name?

Branding Strategy: Do You Have a Handle on Your Company Name? Published¬†November 30, 2010 Phillip Davis President/CEOTungsten Branding When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a…

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