Archive for September 2010

The Power of Storytelling to Build a Better Brand

The Power of Storytelling to Build a Better Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Telling the story of your business How good are you at telling a story? Not so hot? Well then it’s time to brush up and hone that skill because your business, every business, is basically a story. And how…

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Dig A Deeper Well – How to Tap the Power of Your Brand Image

Dig A Deeper Well – How to Tap the Power of Your Brand Image Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future…

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Organic Naming – Creating Company and Product Names With Deep Roots

Organic Naming – Creating Company and Product Names with Deep Roots Published September 13, 2010 Phillip Davis President/CEOTungsten Branding What’s in a name? When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that not…

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Build Company Value By Building a Brand

Build Company Value by Building a Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch…

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The Power of Brand Filters – Tips for Better Company and Product Naming

The Power of Brand Filters – Tips for Better Company and Product Naming Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens, (if not hundreds) of hours in valuable staff time churning out endless lists of ideas, suggestions, brainstorms, etc.…

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How to Keep Your Company Branding Current (And Profitable!)

How to Keep Your Company Branding Current and Profitable Published September 13, 2010 Phillip Davis President/CEOTungsten Branding The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take mobile texting for example. All three of my teenagers live on it, spelling out…

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Down Times? Use Them to Clarify Your Company’s Message!

Down Times? Use Them to Clarify Your Company’s Message Published September 13, 2010 Phillip Davis President/CEOTungsten Branding So perhaps these aren’t the best economic times. Business is off and you’re feeling a bit frantic. You wonder if you should slash prices across the board, make new offers, lay off staff, or just hibernate until next…

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Nine Resolutions to Build Your Brand and Your Business

Nine Resolutions to Build Your Brand and Your Business Published September 13, 2010 Phillip Davis President/CEOTungsten Branding After the wild ride that was ’08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds of business owners each year, here are a few…

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Is Your Company Identity Killing You?

Is Your Company Identity Killing You? Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Who are you? Central to the business of naming and branding is the core issue of identity. And never has this issue been more relevant than in the past several months. Most of the time we give our identity, both corporately and…

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How to Brand Your Business Like the Pros!

How to Build Your Small Business Like the Pros Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the…

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