It’s easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step in building a brand image. The company name, logo and tag line are two dimensional elements in a three dimensional world. And to become “real”, to become a…
Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a brand, you have a commodity. And commodities are cyclical – or worse, they can become outdated. With a product/service identified…
Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services, yet the original corporate identity often remains in place. This old, static…