Archive for August 2010

Magnetize Your Brand and Attract More Customers

Magnetize Your Brand and Attract More Customers Published August 25, 2010 Phillip Davis President/CEOTungsten Branding Utilize the laws of nature What makes a company brand magnetic — one that effortlessly attracts customers, revenue, media attention and employees alike? A quick examination of the laws of nature will reveal the answers. Forces such as magnetism and gravity,…

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Transform Your Business Name Into a Brand Name

Transform Your Business Name into a Brand Name Published August 25, 2010 Phillip Davis President/CEOTungsten Branding Build a Brand Image It’s easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step in building a brand image. The company name, logo…

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Reposition Your Company to Boost Your Bottom Line

Reposition Your Company to Reboot Your Bottom Line Published August 24, 2010 Phillip Davis President/CEOTungsten Branding Create a Brand Message Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a brand,…

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The Benefits of Rebranding Your Company

Benefits of Rebranding Your Company Published August 15, 2010 Phillip Davis President/CEOTungsten Branding Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services,…

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