Archive for March 2010

Nominate Your Favorite Charity for a Free Branding Makeover!

You read it right! From now until April 30th, Tungsten Branding will be receiving nominations for a complete brand makeover for America’s most deserving charity. To qualify, it must be a 501c corporation with a compelling mission that benefits the most people possible. The bright minds here at Tungsten will sort through the nominations and…

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Is Your Company Brand Name an "Evergreen?"

Is Your Company Brand Name an “Evergreen”? Published March 24, 2010 Phillip Davis President/CEOTungsten Branding Great brands are like big pine trees, they work year around. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company changes it products and/or services. What…

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Why Metaphors Make Great Company Brand Names

Why Metaphors Make Great Company Brand Names Published March 15, 2010 Phillip Davis President/CEOTungsten Branding Picture the Perfect Business Name If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and convey…

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Should Toyota put the brakes on its "Moving Forward" tag line?

Should Toyota Put the Brakes on its “Moving Forward” Tagline? Published March 11, 2010 Phillip Davis President/CEOTungsten Branding When companies face a public relations crises, it’s easy to overlook the effects it has on the various brand messages. But if not monitored carefully, they can have the reverse effect. Take the recent example of Accenture’s removal…

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Is Toyota’s "Brand Insulation Effect" Protecting Its Sales?

Is Toyota’s “Brand Insulation Effect” Protecting Its Sales? Published March 9, 2010 Phillip Davis President/CEOTungsten Branding In a recent study released by Rice University, of the Toyota faithful, “Toyota owners maintained a more positive view of the company than their counterparts.” Furthermore the survey found that… “When Toyota owners were asked to rate on the same…

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Has the Brand Bubble Finally Burst?

Has the Brand Bubble Finally Burst? Published March 2, 2010 Phillip Davis President/CEOTungsten Branding Traditional thinking is that consumers will pay a premium for a brand name vs. an unbranded or store brand product. That thinking has faced a stiff challenge in the face of the recent economic downturn and changes in consumer sentiment. This is…

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