Archive for February 2010

Do You Want to Create a Company Name or Build a Brand?

Do You Want to Create a Company Name or Build a Brand? Published February 13, 2010 Phillip Davis President/CEOTungsten Branding Process Versus Solution When confronted with naming a company, most business owners fall into one of two groups… • Those trying to solve a naming problem • Those trying to convey their company image The first…

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Strategic Branding: Has Apple Found Its New Pivot Point?

Strategic Branding: Has Apple Found Its New Pivot Point? Published February 3, 2010 Phillip Davis President/CEOTungsten Branding In my branding presentations, I frequently discuss the importance of knowing your company’s “pivot point,” the common thread that runs through all your products and service offerings. Without that knowledge, companies tend to behave as commodities, and eventually get…

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