Naming an Internet based business or start-up can be a daunting task. Do you follow the zany likes of Google and Yahoo, or do you go the more literal route of Hotels.com and Cars.com? Do you need to have the exact matching domain name as your brick-and-mortar business? And just how important is the .com…

A brand naming firm that’s worth its salt will do more than deliver a creative business name. They will see the proverbial “big picture” and set you up with a future marketing platform that will provide ongoing marketing campaigns. The complete corporate identity package should include… 1. A Great Business Name This is the building…

Distilling the Essence of Your Business You’re at a conference. Someone steps in the elevator, notices your name tag and asks, “So what do you guys do?” Quick — what’s your answer? You’ve got about 15 seconds before the doors open. For most business owners, getting to the crux of what they really do is…

Let’s face it — finding a good domain name is tough these days. Over 100 million domains have already been registered, and from all accounts, the trend is not likely to stop soon. So what’s an aspiring internet entrepreneur to do? While not a guarantee, these eight and a half steps will go a long…

It’s a gro wing dilemma, one that business owners and marketing directors are encountering more frequently each year–the growing shortage of good company names. It used to be quite simple. You simply gathered the key decision makers, (i.e. product managers, the marketing staff, and a handful of “creative” types that work for the company. Then…

If you ever attempted naming your new company or rebranding your business, then you probably have an appreciation for the difficulty involved in the process. It’s not just brainstorming names, it’s also creating a coherent brand message, crafting a tag line, obtaining the matching domain name, passing it through the trademark gauntlet, and the list…