Archive for January 2010

Apple’s iPad – Only One Chance to Make a First Impression

Apple’s iPad: Only One Chance to Make a First Impression Published January 28, 2010 Phillip Davis President/CEOTungsten Branding When the much anticipated, must-have, Apple gadget debuted this week it was met with a collective “huh?” Part of it was due to the branding. Instead of choosing a unique name that creates and/or redefines the category…

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The Five Key Steps to Naming an Internet Business

The Five Key Steps to Naming an Internet Business Published January 9, 2010 Phillip Davis President/CEOTungsten Branding Naming an Internet based business or start-up can be a daunting task. Do you follow the zany likes of Google and Yahoo, or do you go the more literal route of Hotels.com and Cars.com? Do you need to have…

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Six Essentials You Must Have from a Naming and Branding Firm

Six Essentials You Must Have From a Naming and Branding Firm Published January 9, 2010 Phillip Davis President/CEOTungsten Branding A brand naming firm that’s worth its salt will do more than deliver a creative business name. They will see the proverbial “big picture” and set you up with a future marketing platform that will provide…

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Monster Amazon Crocs – Why Creative Brand Names Work Best

Monster Amazon Crocs: Why Creative Brand Names Work Best Published January 8, 2010 Phillip Davis President/CEOTungsten Branding The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in…

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Marketing Essentials: The 15 Second Elevator Speech

Marketing Essentials: The 15 Second Elevator Speech Published January 8, 2010 Phillip Davis President/CEOTungsten Branding Distilling the Essence of Your Business You’re at a conference. Someone steps in the elevator, notices your name tag and asks, “So what do you guys do?” Quick — what’s your answer? You’ve got about 15 seconds before the doors…

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How to Find the Perfect Domain Name for Your Internet Business

How to Find the Perfect Domain Name for Your Internet Business Published January 8, 2010 Phillip Davis President/CEOTungsten Branding Let’s face it — finding a good domain name is tough these days. Over 100 million domains have already been registered, and from all accounts, the trend is not likely to stop soon. So what’s an…

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Choosing the Right Branding Consultants to Name Your Company

Choosing the Right Branding Consultants to Name Your Company Published January 8, 2010 Phillip Davis President/CEOTungsten Branding What’s in a naming company? If you ever attempted naming your new company or rebranding your business, then you probably have an appreciation for the difficulty involved in the process. It’s not just brainstorming names, it’s also creating…

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Company Naming – Own a Word and Become a "Monster"!

Company Naming: Own a Word and Become a “Monster” Published January 8, 2010 Phillip Davis President/CEOTungsten Branding Is it possible to actually “own” a word in everyone’s mind? The short answer is “Yes!”. (Or perhaps Yahoo!) You can own just about any word in any language, or even create new ones, if you understand the…

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