Archive for December 2009

Branding Basics… Should you "Google-ize" Your Logo for the Holidays?

Should You “Google-ize” Your Logo for the Holidays? Published December 15, 2009 Phillip Davis President/CEOTungsten Branding The mantra in branding has always been consistency, consistency, consistency. But of late, I’ve been asked about logo updates, thanks in large part to the ever changing look of the iconic Google logo. Google will update their brand image…

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Is 2010 "The Year" to Expand Your Brand?

Is 2010 the Year to Expand Your Brand? Published December 14, 2009 Phillip Davis President/CEOTungsten Branding According to a number of economists, the coming year should usher in the much promised turnaround. One of the fears, expressed by our president and a number of leaders, is that businesses will have become so efficient and risk adverse,…

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