Archive for November 2009

Is Your Brand Promise Too Big?

Is Your Brand Promise Too Big? Published¬†November 25, 2009 Phillip Davis President/CEOTungsten Branding Driving home the other day I noticed an approaching billboard with a striking statement… “BELIEVE IN Something BETTER.” The letters were all caps except for the word “something” which was underscored for added emphasis.¬† Intrigued, I couldn’t wait to move forward to…

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