Archive for August 2009

Radio Shack – The Problem With Product Identified Brand Names

Radio Shack: The Problem with Product Identified Brand Names Published August 7, 2009 Phillip Davis President/CEOTungsten Branding The irony of naming a new company is that the quickest fix (giving the company a literal/descriptive name) creates the most enduring problem. Witness the latest iteration in “fixing” the Radio Shack brand. To bring it current, make…

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