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Company Naming & Branding


Monthly Archives: May 2009

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Swine Flu and the Power of Naming

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For those who don’t believe that naming is powerful stuff, look no further than the latest pending pandemic, now known as the H1N1 virus. As humans, we have an inherent need to label things. It makes us feel safer if we can name something, identify it, box it in, put a handle on it. The…