Archive for April 2009

The Pitfalls of Using a Family Name for Your Business Name

The Pitfalls of Using a Family Name for Your Business Name Published July 23, 2015 Phillip Davis President/CEOTungsten Branding I took a call from Jason Del Rey a few weeks back about an interesting branding story he was working for Inc. Magazine, for which he needed an expert opinion. Skinner Baking Company had long supplied…

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Naming Your Consulting Company – Four Key Questions

Naming Your Consulting Company: Four Key Questions Published April 9, 2009 Phillip Davis President/CEOTungsten Branding Looking to create a new company name? Ask yourself these four important branding questions before creating your new business identity. With the all the bumps in the economy the past few years, many experienced mid and upper level professionals are striking…

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Online Branding for Small Businesses

Newsday.com did a nice feature piece on the in and outs of online branding for small businesses. Tungsten was featured as one of the expert sources for the story. For our part, we emphasized the need for brand consistency, both in the look and feel of a web site, as well as having the exact…

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