In dealing with business owners worldwide this past year, one trend stands out sharply. The successful firms are ones moving forward, but doing so prudently. Rather than shuttering the windows and drawing the shades they’ve decided to simply slow down, make adjustments, but still advance. In our case, we have clients utilizing our naming and…

If you’ve tried your hand at creating a new company name, you may have found it a bit daunting — brainstorming hundreds of ideas, developing a meaningful brand message, obtaining the matching .com domain, passing trademark, etc. — but it doesn’t have to be so dreary! That’s why Sandvik Publishing turned to Tungsten Branding for…