Archive for March 2009

Is Your Brand Adapting or Surviving?

Is Your Brand Adapting or Surviving? Published March 24, 2009 Phillip Davis President/CEOTungsten Branding Over the past year, I’ve witnessed a gradual course change among successful entrepreneurs and business owners. While the initial response to the economic slowdown was a universal “hunker down” mentality, it now appears to be one of strategic responsiveness. In other words,…

Read More

Succeeding in the '09 Economy

In dealing with business owners worldwide this past year, one trend stands out sharply. The successful firms are ones moving forward, but doing so prudently. Rather than shuttering the windows and drawing the shades they’ve decided to simply slow down, make adjustments, but still advance. In our case, we have clients utilizing our naming and…

Read More