Archive for November 2008

Houston, We Have A Naming Problem!

The amazing story just broke today that “astronomers at NASA and the Lawrence Livermore National Laboratory used direct-imaging techniques to capture pictures of newly discovered planets orbiting stars outside our solar system.” The names of these new found cosmic neighbors? HF8799b HF8799d These are not to be confused with the mother star they circle… HF8799.…

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A “Moving” Example of A New Product Name

Tungsten Branding recently completed a product naming assignment for Cerona Networks, a provider of spectrally efficient satellite network solutions. That is to say they know how to connect a lot of people, quickly and effectively. Their new two-way satellite system allows “communications on the move,” something vitally important to first responders and military personnel. The…

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Extending Your Brand Message Through Social Media Sites

If there ever was a year for change, this is it. Changes in the stock market, the housing market, the elections, etc. etc. And it doesn’t stop there. Consumers are also changing the way they connect. It used to be that the company/advertiser could dictate the message and conversation by buying up the major media.…

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Radiant Branding — Small Business Branding Made Simple!

For years I’ve looked for ways to provide big corporate branding expertise to smaller companies, entrepreneurs, start ups, consultants and solo-preneurs. After all, many of them face the same challenges of defining themselves, finding their unique marketing position, and creating a clear, compelling message that resonates with their core customer. Now that expertise is within…

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What the Holidays Teach Us About Brilliant Branding

When it comes to creating and building a brand name, most companies feel compelled to file protective trademarks and establish rigid guidelines to protect their image. Yet some of the most well known brands in  the world today are holidays – wide open to use and abuse in the public domain. Despite being public property…

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