Archive for September 2008

LaunchWizards.com Interviews Tungsten on Company Naming Strategies

The good folks at LaunchWizards.com recently interviewed us on effective naming strategies for start up businesses. In it, we cover the numerous naming and branding pitfalls that companies face when creating a new identity. (The most common one of these is the literal/descriptive business name.) Nancy Kieffer, one of the Launch Wizard partners, did an…

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Do You Want a Good Company Name or a Great Company Brand?

Every day I get asked about naming, as in “what does it cost for a new company name?” I’ve found that the answer depends on what the phrase “company name” means to the questioner. By “new company name,” do you simply mean a set of vowels and consonants with a matching domain name? Or do…

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Tungsten Branding featured in Newsday

Jamie Herzlich wrote a piece in today’s Newday about “Getting the right domain name for your company’s web site.” In it she outlines various strategies that experts advocate for getting that elusive domain. I noticed a number of naming consultants advocated the use of generic or geographic descriptions in place of the company name. In…

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