Archive for January 2008

Is Your Brand Name a Meatball Sundae? Ask Seth Godin!

Seth Godin, internet marketer extraordinaire, will be our featured guest (Tuesday, March 4th 2008) on “The Name Game,” on the VoiceAmerica.com business channel at 12 noon PST (3pm EST). Join Seth and I as we discuss ways to transform the mundane into something remarkable. Seth, for those who aren’t familiar with him, wrote the book…

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The Potential Danger of Brand Extensions

Sometimes a brand’s strength can become its biggest weakness. Take for example the incredible time share community we belong to outside of Orlando, Florida named Orange Lake. It was created by the same guy who founded Holiday Inns — and so no expense was spared when building it. It has its own water theme park…

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Reposition and Rebrand Your Company With Al & Laura Ries!

What better way to start the year than to reposition and rebrand your company and/or products to capture more growth! And who better to address the issues than marketing experts Al & Laura Ries. Al Ries co-authored the ground breaking book “Positioning: The Battle for Your Mind,” back in the ’80’s. He has since gone…

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Pete Warhurst from PODS Next Guest on “The Name Game”

Make sure to tune into this week’s The Name Game on VoiceAmerica.com. (Tuesdays at 3 p.m. EST, 12 noon PST) I’ll be speaking with Pete Warhurst, President of PODS, a company I named about ten years ago, and one that sold last month for approximately $430 million. So from 70 storage boxes originally called “Portables”…

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The Name Game Goes Live!

Today was the inaugural edition of the weekly Name Game on the VoiceAmerica.com business channel. This will be a weekly internet radio series that will provide all sorts of company and product naming tips and strategies, as well as having industry leading guests commenting on trends in the naming and branding industry. The show airs…

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