Archive for December 2007

Free Company Naming Help

Since very few branding firms dispense free naming advice, this blog entry should shoot to the top of Google quite easily for that search term. But this is a genuine offer… free business naming help for the aspiring entrepreneur, business start up or even Fortune 500 corporation. Simply post your question in the comment section…

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A Company Naming Autopsy, CompUSA to Close Stores

Can a great brand name make a company successful by itself? Of course not, but can a poor name contribute to the slow and gradual death of a once formidable business… yes. And case in point is yesterday’s announcement of the closing of CompUSA stores. In this one name we can see two basic business…

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