Archive for November 2007

The Number One Tagline Mistake

Tag lines can make or break a company. Nike’s “Just Do It” is arguably as famous as the company itself. For years, Coca Cola ads extolled “Coke Is It” and later “Coke Adds Life.” I can still recall (okay… I’m not that old, I just have a really good memory…) that “Winston tastes good, like…

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Is Naming Your Company Driving You Crazy?

If naming your company or product is driving you half crazy, then in the words of Ann Landers, perhaps it’s time to “seek professional help.” This of course sounds self serving, but it’s also a form of kindness — the kindness that comes from witnessing talented people suffer needlessly for weeks and months on end,…

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Having an Ear for Company Naming

When Renee Emmett came looking for a business name for her marketing research company, she wanted a professional sounding name — one that highlighted her reputation for truly listening to her clients. The result? Auris Marketing… “The Art of Listening” Auris is Latin for ear, and while I’m not a huge advocate of using Latin…

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Branding a City — How to Turn Rodents into Revenue

When I first moved to the cozy little mountain town of Brevard, NC, I was struck by the incredible beauty of the place, from the Blue Ridge Parkway that weaves through the north part of the county, to the over 200 waterfalls streaming everywhere (more than any other county in the U.S.) Even more fascinating…

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