Archive for September 2007

The Common Problems of Common Company Names

You might think weird business names might lose potential business, but it’s often just the opposite. Unique company names actually serve a pragmatic profit-producing purpose. Even though they may not be literal or descriptive, they are memorable! Case in point… the flooring company I’ve used on four separate occasions — but one which I could…

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Add a little “Kaszazz” to your branding!

When our first Australian client came knocking this past spring they had a big branding problem. Their company name was “Crafty Kids,” a legacy name that began when they sold children’s arts and crafts projects to moms from a flea market booth. Flash forward nearly 15 years and they were now selling scrapbooking supplies, stamping…

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Where Do Company Names Really Come From?

  I happened to trip across this naming trivia site today that contains great anecdotal stories about how companies came up with their names. Many of these older legacy names were the result of happenstance or serendipity. Unfortunately, with so many trademarks and so many domain names taken, the luxury of picking your favorite fruit…

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Claricent – The Bright Way to Name a Consulting Company

Not all invented/coined words are created equal. Some have no linguistic basis and therefore no meaning (i.e. Xerox, Kodak, etc.) Every ounce of brand equity then has to be earned and instilled through years of hard work, money and gradual customer acquisition. Most entrepreneurs and start ups don’t have the luxury of time or money…

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Coghead and Coglets… the beginning of a naming hierarchy

When Coghead was just a name on a list, who would have foreseen the meteoric rise of the Coghead “dude” and the success of the recently released “Coglets” application? This is a good example of how the right type of business name can create excitement, generate traction and accelerate brand name penetration. This is similar…

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